Marketing Management

Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities.

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Marketing Plan

It involves an analysis of current processes, organizational structures, skills and competencies, information technology enablement, governance, operating environment/culture and business linkage, organizational design and development, support with decision-making processes and reporting and planning requirements, as well as assistance with finance systems.

Segmenting, Targeting and Positioning

Based on our analysis of your product or service we help you to determine 1) Segmenting i.e. wherein to divide the into segments based on customer characteristics and needs 2) Targeting, once the segment is decided need to analyze abilities of company and resource, analyze competitors and how to target market and 3) Position i.e. how to position the product not just in market but how to position in customers mind.

Branding

We just not only analyze and plan on how brand is to be positioned in the market, which public to be targeted and maintaining desired reputation in market. But we make sure that an emotional connection between products, companies and their customers and constituents are maintained.